Kewpie Mayo Vs. Yum Yum Sauce! (In-Depth Comparison)

Last updated on October 26th, 2022 at 05:19 pm

The battle between the two heavyweights of Japan, Kewpie Mayo, and the illustrious Yum Yum sauce, continues.

Both sauces are creamy and flavorful, but which sauce will go best with your dinner or dessert? Each sauce is equally good, but there can only be one winner. 

Although both sauces have a similar color, country of origin, and creamy nature, their similarities end there. Yum Yum looks thicker in coloring because it is a tomato-based sauce, while Kewpie Mayo is thinner. These two sauces also differ in flavor profile; while Kewpie Mayo is a little basic in flavor, Yum Yum is pretty sophisticated. 

Is Yum Yum Sauce the Same as Kewpie Mayo?

Kewpie Mayo vs. Yum Yum Sauce

No. Though both might have some semblance, as Yum Yum and Kewpie Mayo have the same country of origin, they are very different.

Yum Yum is the sweeter version of the Kewpie Mayo sauce found in Hibachi restaurants. 

Yum Yum is a little sweeter than Kewpie Mayo because of the presence of ketchup and tomato base. But don’t count Kewpie Mayo out just yet. 

Despite its lack of flavor variety, Kewpie Mayo is a pretty good sauce. Being one of the top brands in Japan and the States is no easy feat. 

What Is Kewpie Mayo?

Kewpie Mayo is a type of Japanese seasoning made by mixing egg yolks, salt, MSG, and rice vinegar.

Kewpie Mayo is quite similar to Yum Yum but differs on some levels. The Japanese condiment has a thicker consistency with a richer flavor. 

Kewpie Mayo is intensely creamy, but it helps to create a perfect balance between the sweet and acidic nature of the mayonnaise.

You can feel Kewpie mayo’s thickness on the plate as it adds thickness to whatever food you eat. Kewpie Mayo can go with a variety of recipes. 

Since egg yolk is the ingredient in Kewpie Mayo and not the entire egg, it gives the mayonnaise a deeper yellow color.

And rice vinegar is used instead of the traditional western distilled vinegar to add acidity to the mayonnaise.

The rice vinegar contributes to the sweetness of Kewpie Mayo. Kewpie pairs with almost every food since its release on the market.

From sushi to salad dressing, each household in Japan uses this seasoning to bring all the flavors together.

The company later adopted the character, and it has remained the company logo for over a hundred years. 

What is Yum Yum Sauce?

Of all the seasonings you can choose, Yum Yum will attract you a lot more.

Although this wonderful sauce is no more inventor, the delicious sauce still lives on and continues to bring heaven to tastebuds. 

If you want to make your food tasty, Yum Yum sauce should always be your pick, as the sauce is nothing short of magic.

It is fairly a simple sauce, but it tastes like it has a secret ingredient in it. It makes you want to drown every bit of food you have in the sauce

The mayonnaise comes in a gallery of colors, and you can serve it for dinner, dessert, or both.

Many Yum Yum fans use this mayonnaise to make their food look and taste a lot better and more appealing to eat. 

The Japanese dipping sauce goes with almost anything. Some fans have gone as far as eating the sauce on ice cream; it is that good.

But it doesn’t stop there; you can also use Yum Yum sauce as an ingredient in baking recipes or a topping on an already-baked pastry. 

Although the seasoning has no nutritional value, they still check as healthy as they don’t have any artificial substance.

Yum Yum comes in many different flavors; you can choose any flavor and make it your personal favorite. 

The sauce comes in flavors like vanilla, coconut, strawberry, peanut butter, mint, and chocolate.

It is a fan favorite that some customers buy more than they need and always return for more within the shortest period. 

If you are gluten sensitive, Yum Yum doesn’t contain any gluten in its formula.

However, if you are gluten sensitive or have celiac disease, you should check all the ingredients to ensure they work with your body.

Many fans of this seasoning don’t regard it as a condiment or a dip. They don’t even regard it as a sauce as it is too good to classify.

Yum Yum is more of an experience than a sauce. With this sauce, food could be the therapy you need for the day. 

Kewpie Mayo vs. Yum Yum Sauce; Which is Better?

Kewpie Mayo sauce was created years before the Yum Yum sauce, but that’s where its superiority ends.

Although the Japanese sauce Kewpie Mayo has an excellent taste, it can’t compare to the variety of flavors of the Yum Yum sauce. 

The difference between these two heavyweights is that of Pepsi and Coca-Cola; none is bad, but one is superior in taste to the other, yet they have a similar feel.

Picking out a superior between the two is almost impossible. It is left to customers to test the two and decide which works for them best. 

What is Equivalent to Kewpie Mayo?

Just for clarity, no sauce is equivalent to Kewpie Mayo. However, that doesn’t mean that Kewpie Mayo doesn’t have a possible replacement.

You can always try spicy mayo if you don’t want to opt for this Japanese mayonnaise. 

Think of spicy mayo as the spicy version of Kewpie Mayo. Spicy Mayo is also a popular condiment in both American and Japanese cuisines.

You may have eaten spicy mayo in one of your dishes and not known. 

Is Yum Yum Sauce Just Spicy Mayo?

Yum Yum is different from Spicy Mayo. Although they may share some similarities in the ingredients used, spicy mayo differs.

Spicy mayo looks like regular but is reddish due to the hot sauce.

Yum Yum took years of expertise to create and loads of patience and tweaks to the formula to get the desired result; spicy mayo was just a cooking accident that created it.

The ingredients used to make spicy mayo are simpler and more basic when compared to that of the Yum Yum sauce.

 And in terms of flavor, spicy mayo is just spicy, but Yum Yum is just that, “yummy.”

Below is a table of the key differences and similarities between Yum Yum and Spicy Mayo: 

Spicy Mayo Yum Yum
A creamy, spicy sauceCreamy sweet acidic sauce with a tangy feel
Reddish coloring due to more spiceLighter coloring
You can serve it with sushi and seafoodIt goes with steak, shrimp, or chicken


It isn’t easy picking out the best option between Yum Yum and Kewpie Mayo.

I could point out a winner, but you might love the other more. In terms of flavor and variety, Yum Yum wins by a margin. 

But on the other hand, when comparing using taste, they both taste excellent. So why don’t you try both sauces and tell us what you think?

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